Showing posts with label CBS. Show all posts
Showing posts with label CBS. Show all posts

Monday, December 19, 2011

Tuesday, December 19, 1933

I rode the streetcar to school. I got all M's. Rode streetcar home. Hattie stayed with Mrs. Raifert.

Walter Leland Cronkite, Jr. ((November 4, 1916 – July 17, 2009)
American broadcast journalist, anchorman for CBS News
Nicknames: Old Ironpants, Uncle Walter, King of the Anchormen

Above: Cronkite announcing the death of President John F. Kennedy on November 23, 1963

Cronkite was born in St. Joseph, Missouri, and lived in Kansas City until he was ten,
when his parents moved to Houston. There he edited the high school newspaper and was a member
of the Boy Scouts. He attended college at the University of Texas at Austin, entering in the Fall
term of 1933. While in college he worked on the Daily Texan and became a member of the Nu
chapter of the Chi Phi Fraternity.

He dropped out of college his junior year and took a number of newspaper jobs,
eventually joining the United Press in Kansas City. He became one of the top American reporters
reporters in World War II, covering battles in North Africa and Europe. After the war, he covered
the Nuremberg trials and served as the United Press main reporter in Moscow for two years.  

Cronkite was recruited to CBS by Edward R. Murrow, and worked his way up
to anchorman of the evening news. One of his trademarks was ending the CBS Evening News
with the phrase "...And that's the way it is," followed by the date.

Monday, November 7, 2011

Tuesday, November 7, 1933

Mother ironed today. I stayed all night at Mrs. Raifert's as Mrs. Holbrook is gone.

Mary Lee Taylor radio program - November 7, 1933
Sponsored by the Dairy Goodness People

This series, "the longest-running cooking program on radio," began November 7, 1933
on CBS and concluded October 9, 1954 on NBC. The CBS episodes were initially fifteen
minutes long and devoted to cooking tips and recipes.

Before the show switched to NBC in 1948, it had expanded to thirty minutes,
and there it became part of the "NBC Saturday morning parade of stars".

The new version, introduced informally by the announcer as "Mary Lee on NBC," was an unusual but effective generic hybrid. Each episode begins with "The Story of the Week", a light domestic drama about fifteen minutes in length featuring young married couple Jim and Sally Carter. These segments have much in common with the many radio sitcoms of the day. In one show, we find Jim seized by jealousy because an old friend of his is flirting outrageously with Sally right before his eyes. The very next week Sally has to deal with the fact that one of the neighbors, a "cute redhead", is helping Jim out in his business a little too often and far too enthusiastically to suit her.

After the story in each episode comes "The Recipe of the Week". Economy is emphasized here, but we are also reminded of the time when no dinner was considered complete without bread and dessert. The Father's Day meal presented June 18, 1949 for example consists of braised round steak, fried potatoes and green beans, vegetable slaw, rolls and butter, vanilla ice cream with chocolate sauce, and coffee with milk and sugar. Using the sponsor's inexpensive Pet Milk product in preparing most of the dishes helped hold the cost to $2.06 for a meal serving four people

Saturday, April 9, 2011

Sunday, April 9, 1933

Went to Sunday School and church. Raiferts and Ollie were over. They played cards. I listened to the radio.
Kate Smith and Her Swanee Music, sponsored by La Palina
 Cigars was a popular CBS radio program from 1931 through 1933.